A Creative Agency in Somerset
Sitemakers is an established creative agency based in Somerset with a proven track record of helping our clients to grow profitably. Our approach is simple; to learn about your business, and then offer solutions that fit best with your objectives, and your budget.
We have extensive experience that includes building and maintaining ecommerce websites, with support services including web design, branding, marketing strategy & communications, search engine optimisation and social media marketing.
The steady move towards doing business online has been further accelerated by recent events, and we are here to help you improve the performance of your current online presence, or to get you started from scratch.
We offer a wide range of creative services, all designed to support your business.
Wether you require a simple landing page or a website designed to promote your business.
A website is often at the heart of your marketing strategy. Even if you are not selling online, it may well be the landing place for enquiries or further information about your business.
The majority of people will now be accessing your website via a mobile device – usually a smartphone. Because of this the website should be designed primarily for a small screen. The content on the landing page must be immediately relevant to the user as you only have a few seconds to grab attention. This need for focus is why we often recommend creating a small dedicated website that is tailored to the objectives of a campaign and immediately draws the attention of the visitor towards your intended outcome.
We call these ‘microsites’, and they are just that – small websites that are designed to promote a particular service, event or idea. Microsites are an integral part of hyper-targeted marketing campaigns, and without the clutter or complexity of a larger website, they can focus on helping the visitor through to the intended outcome
Looking to sell a single product? or perhaps thousands, we have a solution to suit.
We offer responsive ecommerce website designs to fit within your budget and ensure that your customers have the best user experience. Research has shown that when your website design is easy to use, people will spend longer using it and are more likely to buy from you. Whereas, when websites are complicated and less intuitive they tend to get abandoned.
We consult with you to understand your specific requirements to offer the right ecommerce solution to meet your current needs, and to maximise the future growth of your online business.
Our ecommerce website designs are responsive, so they do exactly what the name suggests, the ecommerce website’s design responds to the size of the screen on which it is being viewed, such as desktop, laptop, tablet or smartphone. This means that, whatever device your customer uses to view your website design, your site is optimised automatically to ensure the very best user experience.
Ensuring your brand matches the quality of your products and services is a key aspect.
The design of your logo and associated branding influences the way people react and respond to your business. We design graphic styles and typography that reflect your desired image and appeal to your target audience. Once a design style is established we develop this through to all of the materials used to represent and promote your business so that you are always projecting a consistent, attractive and relevant message.
Creativity is key to making you stand out from the crowd, from icons to detailed works of art.
Whether your marketing campaign requires a simple sketched art style, or some more detailed finished drawings we have in-house digital illustrations able to create all manner of cool works of art.
Illustration is an ideal way to demonstrate how things ‘could look’ or take a more abstract approach and create a truly unique work of art.
There are many styles that can be deployed, from pencil sketched, clean vector lines, serious 3D or fun and playful cartoon illustrations.
Illustration can be a quick way of creating artwork to use in social media posts, to save organising photography. Particularly useful if a product is still in development and you want to show how it could look. These can be used as ‘teaser’ bits of artwork to get your social feeds buzzing with anticipation.
Regular posts to Facebook, Instagram and Twitter are vital for many marketing strategies.
The majority of us now use one or more of the major social media platforms, such as Instagram, Twitter or Facebook. They are often the most-used apps on our phones and an integral part of daily life. For this reason effective advertising for your business via these platforms has become an imperative.
The social media platforms make it easy for you to start advertising with them, and they promote their services extensively via the apps themselves. However, if you don’t know how to target advertising and closely manage budgets you can easily waste significant money on advertising that simply doesn’t work.
The good news is that we understand how to make social media work effectively for you – delivering interactions, followers and sales for your business. Advanced reporting means we can show you the results achieved from the money you spend.
Every Marketing campaign, whether a simple microsite, social marketing or creative content requires an element of tracking. Understanding where your users are coming from and how they interact with the content gives us a better understanding of what changes to make to improve the success of the overall campaign.
Many strategies need to evolve over the course of the campaign, making minor adjustments based on data, which lead to a greater chance for success rather than making changes on a whim.
We use reporting tools such as Google Analytics and other advanced social reporting tools to monitor and report on the campaign. We then report on this and work with you to make recommendations to help manage the overall direction of your marketing.
Hyper targeted email campaigns can deliver significant return on marketing spend.
A well designed, hyper targeted email campaign can deliver significant return on marketing spend. Carefully crafted messages dropping into an email inbox at the right time are very effective at delivering a response.
We manage the practical aspects of the campaign to include the set up of the mailing tools, GDPR considerations and associated training if required. We design and implement the campaign, then monitor and measure the results to assess performance.
Copywriting & Editorial
The words used to promote your business are just as powerful as the design style.
We can develop a voice for your business to ensure your message gets across, loud and clear, to your desired audience.
Within copywriting the effective use of keywording is critically important for online marketing; it helps ensure you will be found by the people you are targeting. The art is to blend keywords into your text so that it reads naturally and is effective for both the reader and for the algorithms of search engines.