Why we use Website design Somerset as a keyword.
First off, you are probably asking why I keep adding Somerset to the end of statements like website design Somerset, the simple truth is keyword targeting. We want to be found for the term; website design Somerset as we believe it will bring relevant traffic to our website, and that the services we offer are suitable for this audience.
We are not doing anything underhanded or non-relevant, in fact completely the opposite. We are creating content and using keywords where we strongly believe we add benefit to an audience that will be searching on terms like website design Somerset.
Whilst also very true, you want to be writing content for the user, in this case you. You have hopefully discovered this page because you yourself have searched for a term similar to website design somerset or ecommerce website design in somerset. Google has worked its’ magic and has decided that based on your location, our location and the terms you have used that we are a highly relevant result.
This is great, and what keyword targeting is all about. From our point-of-view it makes us focus on relevant website design Somerset content. But we also back this up by actually offering services that are highly relevant to the term website design somerset.
So, what is keyword targeting and how is this relevant to you?
Well this isn’t the dark art it used to be and certainly not something you should shy away from. But the first hugely important thing you need to focus on is what phrase do you wish to target. If you try to target too many phrases you will just simply dilute what your website is all about and you will never rank as high as you would with just a smaller focus of keywords.
Now, we chose ‘ecommerce website design somerset’ as it can be used in full or broken down into just ‘website design somerset’. We also try to target a slight variant of this which is web design Somerset or add the word ‘in’ Somerset. But largely Google will filter out the short connecting words like ‘the’ and ‘in’.
The big mistake a lot of marketers make, especially those that have been ‘handed’ the task of sorting out the company’s website. Is that they try to target too many keywords. The business may well offer many different services but you need to prioritise this. Focus on the number one most important product or service, get this nailed and write content about this until it reaches good search engine positions. Then move on to the next targeted keyword.
And let’s not kid ourselves, this is a slow process. Success will not happen overnight. You need to keep creating content and shouting to the world that your website exists. And gradually over time your content should start gaining better search positions.
You can aid this by ensuring that other pages within your website, push traffic to your keyword targeted pages. By linking to a page that is heavily focused on your target keyword like website design somerset, you are showing Google that you have given this a high priority within your website, so they are likely to treat it the same.
Is there a danger of over keywording a page?
Simple answer is yes! If you literally just spam the targeted keyword into the page without adding any actual real value, Google will see this is a spam attempt and that you are trying to trick the search engine, so it will in all likelihood ignore the content.
You need to remember that the page still needs to be readable and informative to a real person. Googles’ spiders are very sophisticated and almost see content as a human would see it, so they know when they are being sold short.
In this page I have aimed at adding my target phrase ‘website design Somerset’ around 10 to 15 times. These are within around 700 words, this is around 2% of the content contains the targeted keyword website design Somerset.
I personally feel you can push this to around 5% of the content so for every 1000 words, which is a decent amount of content, you can place the targeted keyword, such as website design Somerset at around 50 times.
Our next article; 5 things to remember when planning your website:
- Remove stock looking images and use imagery right for your audience
- Include social share and follow buttons where possible
- Intuitive navigation and Calls-to-action
- Stay mobile friendly
- Focus on SEO